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Top 3 puppy toys for focus, fun & confidence-building play
Welcoming a new puppy into your life is exciting - and let’s be honest, a little chaotic. There’s cuddling. There’s teething. There’s the zoomies. And, if you’re lucky, the occasional peaceful nap.
But what do puppies really need when it comes to toys?
We’re glad you asked. Puppies don’t need a mountain of toys - but they do need a few great ones that help them learn, bond, and grow in confidence.
At Tug-E-Nuff, we design toys that do more than just entertain. Our toys are made to help you build an incredible bond with your puppy, teach important skills like recall and focus, and provide safe, supervised enrichment that supports healthy development.
Here are our top three must-have toys for puppies…
1. Sheepskin Bungee Chaser
If you only choose one toy to start with, make it this.
The Sheepskin Bungee Chaser is the ultimate starter tug toy for puppies. It’s designed to ignite your pup’s natural chasing instincts (in a safe, positive way) while helping you build trust, engagement, and recall - without relying on food alone.
With a long, flexible handle and a big fluffy bite area made from responsibly-sourced British sheepskin, this toy is practically irresistible to puppies. Simply drag it along the ground to encourage a game of chase, then let your pup latch on for a gentle, rewarding tug.
The built-in bungee makes tugging comfortable for you and reduces the risk of jarring for your pup’s neck - which is super important as your puppy’s growth plates are soft and developing.
Top tip: Use this toy on walks to encourage your pup to stay close and check in with you - it’s an amazing recall-building tool.
2. Faux Fur Pocket Bungee Squeaker
Got a puppy who’s easily distracted? Or one who needs a little encouragement to get involved in play?
The Faux Fur Pocket Bungee Squeaker is a small-but-mighty motivator. With a puncture-proof squeaker, ultra-durable faux fur bite area, and soft bungee handle, this toy is perfect for helping your pup find their focus - even in busy or exciting environments.
It’s pocket-sized (so it’s easy to hide until the perfect moment), and the satisfying squeak gives an extra layer of reward that many pups just can’t resist.
This toy is ideal for play-shy pups who need a confidence boost, or excitable pups who need help learning to channel their energy in a positive, interactive way.
Top tip: Use the squeak to spark engagement, then reward your pup with a quick game of tug when they come running!
3. The Clam (Treat Dispensing Dog Ball)
Not every puppy is toy-motivated, and that’s where The Clam comes in.
Designed for food-loving pups who aren’t quite sure about tug (yet), The Clam is a genius treat-dispensing toy that makes rewarding your puppy fun, fast, and positively yummy!
You can toss it, hide it, fetch it, or use it for confidence-boosting scent games. Simply fill it with something tasty, close the sturdy fastening, and throw it for your pup to chase. When they open it (using their nose or paws), they’ll be instantly rewarded.
It’s a fantastic choice for recall training, teaching calm, and enrichment at home - especially when your pup needs mental stimulation without too much physical exertion.
Top tip: Use The Clam to start teaching recall - it’s a brilliant way to encourage your puppy to come running back for a tasty refill in their new favourite toy.
Why interactive play is a puppy essential
Interactive play isn’t just about having fun (although your puppy will have a lot of that). It’s one of the most powerful ways to build a relationship based on trust, communication and joy - right from day one.
When you play together using toys that engage your pup’s senses, instincts and attention, you’re laying the foundations for a confident, focused and happy adult dog.
Don’t forget, Tug-E-Nuff toys are designed for supervised, interactive play only. They’re not chew toys, and they’re not meant to be left lying around for solo play or nibbling! Think of them as the very special toys they are - ones that make learning irresistible.
With the right toy in your pocket (or dragging along the floor behind you!), you’ll be amazed at what you and your pup can achieve together.
Read Next:
Puppy biting 101: How to stop puppy biting
Why Your Puppy Loves To Play (And How It Can Boost Your Training)
3 Reasons Your Dog Ignores Recall (And How To Fix It)
